Coca-Cola: The text

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

“The Text” looks at loyalty, friendship, and the challenges faced by gay teens. “The Text” is the final film from Pereira & O’Dell’s “True Friendship” campaign for Coca-Cola. The film tackles friendship and loyalty while addressing the delicate subject of teen homosexuality. The story follows two teen boys – Rafael and Diego – as they trade friendly jabs, play video games and chat about girls in class, at soccer practice and while hanging out after school. The crossroad of the engaging 7-minute film finds Diego reading a surprising text on Rafael’s phone when he leaves the room to grab a few Cokes from the fridge. The message reveals Rafael is gay.

Credits

Advertising Agency:

Pereira & O'Dell, USA

Chief Creative Officer:

PJ Pereira

Executive Creative Director:

Jaime Robinson

Creative Directors:

Rafael Rizuto, Rob Lambrechts

Senior Art Director:

Luke Acret

Senior Copywriter:

Omid Amid

Senior Designer:

Moses Kelany

Chief Strategy Officer:

Ana Cortat

Strategist:

Sara Lezama

VP Production:

Jeff Ferro

Senior Film Producer:

Victoria Whitlow

Co-Director, Client Services:

Henry Arlander

Account Director:

Mona Gonzalez

Account Executive:

Rose Valderrama

Trailer, Interactive Editor:

Collin Kriner

Sr Production Designer:

Aaron Rodriguez

Vice President, Distribution:

Josh Brandau

Project Manager:

Lauren Parker

Agency marketing, PR:

Molly Parsley

Business Affairs Director:

Russ Nadler

Production Company:

Bully Pictures

Director / writer:

Dustin Lance Black

Director of Photography:

Carlos Veron

Executive Producer:

Jason Forest

Producer:

Gunner Clancey

Visual Effects:

Laundry

Editing:

Umlaut Films

Editor:

Alex Rodríguez

Poster Designer:

Erik Buckham

Illustrator / Retoucher:

Adhemas Batista

Music Supervisor:

Aminé Ramer

Date:

April, 2017

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

Sep. 03, 2026

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till