Coca-Cola: Try Not To Hear This (Case Study)
Media Type:
Film
Brand
Agency
Country:
Industry:
Can an image make a sound without actually making a sound? The Coca-Cola Company, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads.
Credits
Advertising Agency:
DAVID the Agency, USAManaging Director / Global COO:
Paulo FogaçaExecutive Creative Directors:
Ricardo Casal, Juan Javier Peña PlazaArt Director:
Andy TamayoCopywriter:
Alex AllenCreative Coordinator:
Cristina Cornejo AyalaHead of Global Production:
Veronica BeachProducers:
Renata Neumann, Ricardo CeballosDirector of Strategy:
Jon CarlawSenior Brand Planner:
Matias CandiaHead of Account Management:
Carmen RodriguezAccount Director:
Stefane RosaAccount Supervisor:
Jenny GobelAccount Executive:
Nneoma ChukwuekeDate:
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