Colussi: Bisco Rotti, We Were Made to Break the Mould
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In an age of AI algorithms and social media filters, perfection is becoming the norm - but a bold new campaign by Italian biscuit brand GranTurchese wants people to embrace the uniqueness of imperfection instead. Created by independent agency DUDE Milan and DUDE Design, BiscoRotti: The Imperfect Campaign turns flawed examples of GranTurchese’s own product into billboard heroes - elevating the humble biscuit into a symbol of inclusivity and uniqueness.
Credits
Advertising Agency:
DUDE, Milan, ItalyChief Creative Officers & Partners:
Livio Basoli, Lorenzo PicchiottiCreative Director:
Chiara MonticelliSenior Art Director:
Giovanna MocchettiCopywriter:
Lamberto SechiDesign Director:
Alessio SalatinoJunior Designer:
Lorenzo BugaBusiness Director:
Elena PanzaAccount Director:
Ilaria BelcastroAccount Manager:
Silvia AstaJunior Account:
Zoe AgneseChief Strategy and Innovation Officer:
Lorenzo FoffaniHead of Content:
Ludovica D'AquinoSenior Strategic Planner:
Grazia ZucchiattiIntegrated Production Director:
Matteo PecorariSenior Producer:
Maria Chiara MugliaProducer:
Vincenzo PerrottaJunior Producer:
Gabriele Lippi3D & Post Production:
Fango StudioArtworks:
TandemDirector:
Antonella LincianoShopper Insight Strategist:
Marta BosisioDate:
September, 2025More from Colussi
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