Previous Case
METER Group: Meltdown Flags
Next Case
JD Sports: You are Now Entering the JD Wonderland
CooperVision: When Performance Matters
Media Type:
Digital
Brand
Agency
Country:
Industry:
Spearheaded by an epic advert starring six-time French aerobatics champion Mélanie Astles - representing a career in which having clear vision is crucial - the campaign shines a spotlight on CooperVision's premium MyDay daily disposable lenses and proves that when performance matters, you need a contact lens to match.
Credits
Advertising Agency:
Five by Five, London, UKCreative Directors:
Ravi Beeharry, Andy MancusoSenior PR Manager:
Fiona HealeySenior Producer:
Ellie CrewProducer:
Kayleigh MackaySenior Copywriter:
Neil GlasspoolCopywriter:
Rebecca WorleyArt Director:
Mark LivniClient Director:
Tom ChapmanLead Design:
Stuart DeverillDesign:
Nicki ParkerDirector of Photography:
Christophe PersozProduction Company:
Pixel CommandoEditor:
Tom WeirPost Production Company:
Absolute PostSound Company:
Pick Up GoliathDate:
November, 2020
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal