Corriere della Sera: Moms Don't Quit
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Moms Don’t Quit is a declaration of intents, the strong affirmation of women’s right not to be obliged to choose between motherhood and career, and it’s an invitation for mothers to never give up.
This initiative is aimed to contrast those prejuduces that, in Italy, force thousands of women, every year, to write their resignation letter and choose between maternity and work.
Credits
Advetising Agency:
FCB, Milan, ItalyManaging Director:
Giorgia FrancescatoExecutive Creative Director:
Fabio TeodoriAssociate Creative Director:
Gianluca BelmonteCopywriter:
Gianluca Belmonte, Michele VicariArt Director:
Fabio Mazzuchelli, Cristiano MaifrèHead of Planning:
Susanna RevoltellaStrategic Planner:
Paolo CostellaGroup Account Director:
Paola BrunatiExecutive Producer:
Cristina NardiProduction:
Think CattleyaCEO:
Monica RiccioniExecutive Producer:
Danielle JoujouProducer:
Arianna MessinaDirector:
Maria GuidonePhoto:
Francesco MarulloMusic:
Federico LandiniPhotographer:
Angelo Di PietroDate:
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