Crest: Cry

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Brand

brand

Agency

agency

Country:

USA

"A smile changes the whole story."

Credits

Advertising Agency:

Conill, USA

Chief Creative Officer:

Javier Campopiano

Executive Creative Directors:

Hernan Cerdeiro, Diego Yurkievich

Director of Integrated Production:

Rodrigo Vargas

Project Management:

Katia Quiñones

Managing Director:

Jasper Nelissen

Client Services Director:

Beatriz Del Amo

Account Director:

Julia Estacio

Account Supervisor:

Lyanne Pardo

Social Media Supervisor:

Juan Pablo Garcia

Director Strategic Development:

Tom Lanktree

Group Director Communications Strategy:

William Formeca

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality