CRIS Cancer Foundation: The Battle Inside
Media Type:
Online
Brand
Agency
Country:
Industry:
The game, called ‘The Battle Inside’, is a modified version of Doom Eternal, the latest release of the iconic 1993 first-person shooter game. Players of ‘The Battle Inside’ are challenged to ‘fight cancer to beat cancer’ and game play is altered to take place inside the body where it imitates the struggle against leukaemia.
Credits
Advertising Agency:
Cheil SpainExecutive Creative Director:
Alejandro Di TrolioCreative Director:
Jaime Azurmendi, Sergio VillarrubiaCreative Supervisor:
Álvaro Martínez Berganza, Estanislao Bollain, Diego Lezewski, Miriam AlonsoCopywriter:
Teresa López, Julen Borge, Aitor CarreiraArt Director:
María Lempicka, Irene San José, Andrea PisarroProducer:
Alberto SanchezHead of Account:
Juan RiesgoAccount Executive:
Estefanía García, Andrés MoncadaHead of Social:
Guillermo FrutosInfluencer Manager:
Paloma MedranoDate:
March, 2022
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