Cusquena: The Impossible Hug

0.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Alcoholic Drinks

In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home.

Credits

Advertising Agency:

Publicis Peru

Date:

May, 2022

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide