D&AD: The ad filter

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Brand

Agency

Country:

Credits

Advertising Agency:

BETC / BETC Digital, France

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Apers

Art Director:

Alphons Conzen, Jonathan Baudet-Botella

Copywriter:

Adrian Skenderovic

Development:

Cogit

Motion Design:

Raphaël Benhamou

Sep. 03, 2026

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Sep. 03, 2026

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till