D&AD: The ad filter

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Brand

Agency

Country:

Credits

Advertising Agency:

BETC / BETC Digital, France

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Apers

Art Director:

Alphons Conzen, Jonathan Baudet-Botella

Copywriter:

Adrian Skenderovic

Development:

Cogit

Motion Design:

Raphaël Benhamou

Sep. 23, 2026

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Sep. 23, 2026

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth