DAVID Madrid and JCDecaux: Meet Marina Prieto

9.5

Media Type:

Experiential Experiential

Agency

agency

Country:

Spain

Industry:

Agency Self-Promo

A few months ago, Madrid woke up with a question: Who is Marina Prieto? That's what thousands of Spaniards asked when they came across photos of a 100-year-old lady in Madrid's subway stations.

Credits

Advertising Agencies:

DAVID Madrid, JCDecaux

Date:

June, 2024

Latest News

Sep. 03, 2026

Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation

The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation

Sep. 03, 2026

Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain

New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till