DAVID Madrid and JCDecaux: Meet Marina Prieto

9.5

Media Type:

Experiential Experiential

Agency

agency

Country:

Spain

Industry:

Agency Self-Promo

A few months ago, Madrid woke up with a question: Who is Marina Prieto? That's what thousands of Spaniards asked when they came across photos of a 100-year-old lady in Madrid's subway stations.

Credits

Advertising Agencies:

DAVID Madrid, JCDecaux

Date:

June, 2024

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door