DermapenWorld: Synergy
Media Type:
Online
Brand
Agency
Country:
Industry:
Skincare leader DermapenWorld™, headquartered in Australia, and creative and media agency of record, Cutwater, with offices in San Francisco and New York City, have teamed together to launch an all-new brand platform and global, integrated campaign. With microneedling treatments valued at over $540 million and overall aesthetic procedures experiencing a 14% increase, more and more audiences are following an investigative approach toward their particular skincare needs. A new generation has emerged: skintellectuals, those who are knowledgeable about the ingredients, benefits, and science of skincare products.
Credits
Advertising Agency:
Cutwater, USAFounder & Chief Creative Officer:
Chuck McBridePrincipal & President:
Christian HughesCreative Director:
Amy SuSenior Art Director:
Alexandra EbrightSenior Copywriter:
Taylor SmithExecutive Producer:
Brooke HopkinsStrategist:
Uma MantravadiDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer