Previous Ad
IKEA: First Steps
Next Ad
Evolutif Kazakhstan: Restoring strength on Earth. Happy Cosmonautics Day
DGT: Viva Vivir
Media Type:
TV
Brand
Agency
Country:
Industry:
The Directorate-General for Traffic (DGT) presents, alongside Ogilvy Madrid, "Viva Vivir", the first campaign launched after winning the new public tender. A national campaign that goes beyond raising awareness. Because if there’s one thing that defines Spain, it’s that it’s bursting with life — too much to lose it on the road.
Credits
Advertising Agency:
Ogilvy Spain, MadridCCO:
Roberto FaraExecutive Creative Directors:
Juan Pedro Moreno, Javier Senovilla, Jesus RasinesCreative Directors:
Guille Fernández, Pablo Poveda, Jose Izaguirre, Felix CarralCreative Team:
Alba Pelaez, Antonio Pelufo, Blanca Oriz, Luismi AbregoManaging Director & Client Business Partner:
Vanesa PortoAccount Director:
Laura RoldánAccount Supervisor:
Carla PomboHead of Strategy:
Concha SantiagoSenior Strategist:
Mercedes NavarroHead of New Business:
Marian GonzalezNew Business Executive:
Lola FernándezHead of Social:
Sofía LópezSocial Team:
María López, Nerea HerediaPR & Communications:
Enrique CaballeroHogarth Production Director:
Aaron LagoHogarth Executive Producer:
Pablo Riaño SánchezHogarth Producers:
Luna Utrero, Beto P.F.Date:
April, 2025More from The Directorate-General for Traffic
DGT: To Die or to Lose Your Life
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group