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Distance: The CatRace
Media Type:
Experiential
Country:
Industry:
Following the Outlaw Runners and Rob it to get it campaigns, the Distance concept store and its agency BETC have teamed up with Strava to present "The CatRace," the fashion show that's too fast to see. Blink and you'll miss it. Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Damien Clanet, Mathieu LaugierPresident & Chief Creative Officer:
Stéphane XiberrasArt Directors:
Jeremy Treccani, Natan RitalyCopywriters:
Baptite Szuwarsk, Corentin SalignatProduction Company:
SoldatsDirector:
Guillaume AllantazCinematographer:
Stephan MuhlauExecutive Producer:
Pierre Cazenave-KaufmanProducer:
Camille BigotLine Producers:
Laurianne Metais, Lucie CalvezStylist:
Stephy GalvaniSet Design:
Michael HorchmanSet Designer Assitants:
Nicolas Therllier, Alice Conjaud, Marian Loaiza-Ramos, Narek Galstyan, EMILIE STREIT Emilie StreitDate:
July, 2025More from Distance Running Store
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