Previous Ad
Ad of the Day | Hawkstone: Flower Duet x Jeremy Clarkson
Next Ad
Alpine: 70 Years of Lightness
Dolocordralan: Pain Saga, Concert
Media Type:
Print
Brand
Agency
Country:
Industry:
This new campaign for Dolocordralan, one of Peru's most popular anti-inflammatory brands, continues to explore the not so popular side of pain.
Inspired by the daily lives of millions of people, a series of graphic pieces and content were launched to capture the beauty of those moments that are painful but also enjoyable. The collaboration between La Familia and Laboratorios Portugal, owners of the Dolocordralan brand, has resulted in a creative strategy that speaks in a more romantic, day-to-day and honest way about a category that is well known to people.
Credits
Advertising Agency:
La Familia, Lima, PeruCEO:
Ernesto OssesCCO:
Seba VildósolaCreative Director:
Jefferson CortavarriaHead of Art:
Paula VillafanaGeneral Brand Director:
Arabella KrateilVFX Artist:
Giuliano PicciottiArt Director:
Claudia del SolarCopywriter:
Grissel IbáñezEditor:
Jonathan DelfínPhotographer:
Daniel BengoaPhoto Studio:
Studio BengoaDate:
July, 2025More from Dolocordralan Peru
Dolocordralan: Effort Sponsors
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing