Previous Ad
Ad of the Day | Hawkstone: Flower Duet x Jeremy Clarkson
Next Ad
Alpine: 70 Years of Lightness
Dolocordralan: Pain Saga, Concert
Media Type:
Print
Brand
Agency
Country:
Industry:
This new campaign for Dolocordralan, one of Peru's most popular anti-inflammatory brands, continues to explore the not so popular side of pain.
Inspired by the daily lives of millions of people, a series of graphic pieces and content were launched to capture the beauty of those moments that are painful but also enjoyable. The collaboration between La Familia and Laboratorios Portugal, owners of the Dolocordralan brand, has resulted in a creative strategy that speaks in a more romantic, day-to-day and honest way about a category that is well known to people.
Credits
Advertising Agency:
La Familia, Lima, PeruCEO:
Ernesto OssesCCO:
Seba VildósolaCreative Director:
Jefferson CortavarriaHead of Art:
Paula VillafanaGeneral Brand Director:
Arabella KrateilVFX Artist:
Giuliano PicciottiArt Director:
Claudia del SolarCopywriter:
Grissel IbáñezEditor:
Jonathan DelfínPhotographer:
Daniel BengoaPhoto Studio:
Studio BengoaDate:
July, 2025More from Dolocordralan Peru
Dolocordralan: Effort Sponsors
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer