DPSP Group: 24h Bus Stop

9.3

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

Created by Brazilian agency LVL, the idea cross-references drugstore locations with urban violence data to extend store hours and keep dangerous bus stops lit 24 hours a day. Brazilian drugstore Drogaria São Paulo has just launched an initiative that combines technology, urban presence, and social responsibility to tackle an old problem in big cities: nighttime violence at bus stops.

Credits

Advertising Agency:

LVL Agency, Brazil

Vice President at Grupo WE and CEO at LVL:

Roberto Campos

Managing Director:

Maurício Almeida

Vice President Business:

Bruno Luiz

Executive Creative Director:

Leonardo Bazello

Creative Director:

Murilo Torezan

Creative Team:

Gastao Moreira, Demer Rios, Rodrigo Seixas

Account Management:

Carolina Anton

Strategic Planning:

Omar Assaf

Production:

Cida Nascimento

Media:

Manoel Neto, Patricia Angelis, Guilherme Moreira, Rafael Rigonatti

Client Approval:

Marcos Colares, Adriana Brito, Bruna Faria Budeu

Date:

May, 2025

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