DPSP Group: 24h Bus Stop
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Created by Brazilian agency LVL, the idea cross-references drugstore locations with urban violence data to extend store hours and keep dangerous bus stops lit 24 hours a day. Brazilian drugstore Drogaria São Paulo has just launched an initiative that combines technology, urban presence, and social responsibility to tackle an old problem in big cities: nighttime violence at bus stops.
Credits
Advertising Agency:
LVL Agency, BrazilVice President at Grupo WE and CEO at LVL:
Roberto CamposManaging Director:
Maurício AlmeidaVice President Business:
Bruno LuizExecutive Creative Director:
Leonardo BazelloCreative Director:
Murilo TorezanCreative Team:
Gastao Moreira, Demer Rios, Rodrigo SeixasAccount Management:
Carolina AntonStrategic Planning:
Omar AssafProduction:
Cida NascimentoMedia:
Manoel Neto, Patricia Angelis, Guilherme Moreira, Rafael RigonattiClient Approval:
Marcos Colares, Adriana Brito, Bruna Faria BudeuDate:
May, 2025
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