Droit de Regard: The Eye Opening Test

7.6

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

BETC Paris creates one of the innovative work of the year in the Health & Wellness category

Credits

Advertising Agency:

BETC Paris, France

Executive Creative Director:

Stéphane Xiberras

Copywriter:

Alexandre Girod

Art Director:

Julien Vergne

Assistant Art Director:

Mathis Payet

Traffic Manager:

Nathalie Sanseigne

TV Producer:

Jeremy Marsy

Strategic Planners:

Philippe Martin Davies, Louis Chahan

Production Company:

General Pop

Director:

Augustin Lacap

Post Production Company:

General Pop

Date:

March, 2021

Latest News

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality