du Fitness Challenge: No distractions. No excuses!
Media Type:
Online
Brand
Agency
Country:
Industry:
To spread awareness on the Dubai Fitness Challenge 2018 (DFC) and encourage health and well-being across the Emirate, du created a motto: #WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives.
To bring the idea to life, the brand released an online video, portraying a rapper who never quits running to the beats and rhythm of his song, against all odds, overcoming all sorts of distractions that try to get in his way.
du is a strategic sponsor of the Dubai Fitness Challenge initiative launched by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council in 2017. DFC aims to make Dubai the most active city in the world and to inspire its citizens and visitors to participate in 30 days of fitness activities.
Credits
Advertising Agency:
TBWA\RAAD, UAEChief Creative Officer:
Walid KanaanGeneral Manager:
Joe LahhamAgency Producers:
Rouba Asmar, Gloria Abu DiwanSenior Account Director:
MarcAnthony HaddadProduction House:
Good PeopleDirector:
Samir SyrianiDOP:
Yves SehnaouiExecutive Producer:
Sabine FarahProducer:
Chantal El HaberPost Producer:
Maria SuccarPost Production:
LucidEditor:
Cherine DebsColorist:
Belal HibriMusic & Sound Design:
Anthony SahyounDate:
October, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group