Previous Ad
Archer Roose: Elizabeth Banks Introduces The Snake Rewards Program
Next Ad
SYFY: Eternity
Dubai Science Park: Hostages of Depression
Media Type:
Film
Brand
Agency
Country:
Industry:
Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help.
Credits
Advertising Agency:
Serviceplan Middle EastChief Creative Officer:
Akhilesh BagriCreative Directors:
Saleh ElGhatit, Ande CoutoAssociate Creative Directors:
Oussama Founi, Sameer SuriArt Directors:
Oussama Founi, Saaniya AbbasEnglish Copywriter:
Sameer SuriArabic Copywriter:
Rana AhmedManaging Partners:
Rami Hmadeh, Natalie Shardan, Azhar SiddiquiClient Servicing:
Ramy Abdelrehim, Kathleen AngelesInternational Communications Officer:
Lee SharrockWorldwide Executive Creative Director, Serviceplan Group:
Jason RomeykoDate:
February, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group