Ducosol: Make a Nappy Happy

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Brand

Agency

Country:

Because Docusol helps babies fill their nappies, we created an ‘unhappy nappy’ looking for the thing he wants most in life - to be filled with poo!

Credits

Advertising Agency:

McCann Humancare, London, UK

Creative Director:

Adrian Parr

Art Directors:

Pat Langton, Oli Trower

Copywriter:

Guy Swimer

Illustrators:

Pat Langton, Oli Trower

Account Director:

Rob Stockton

Production:

Kilogram

Date:

June, 2016

Jun. 25, 2026

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort

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