Duolingo: Duo's Sumo Showdown
Media Type:
Online
Brand
Agency
Country:
Industry:
There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new campaign by language learning app Duolingo brought them together in the form of a championship sumo tournament, which will see some of Japan’s most iconic brand symbols grapple with Duolingo’s own mascot - Duo the owl - for the top spot.
Credits
Advertising Agency:
UltraSuperNew Tokyo, JapanExecutive Creative Director:
Francois ClaverieCreative Director:
Andrés AguilarAssociate Creative Director:
Oguzcan KaganoguzbeyogluSr Art Director:
Utsumi TetsuyaJunior Art Director:
Anh TranJunior Graphic Designer:
William MatsudaJunior Creative:
Shota KawanabeCreative Intern:
Milla DythamCopywriters:
Rinka Ueno, Nobuaki NogamotoAssistant Producer:
Alex SchmidtAccount Director:
Takanori SumiAccount Manager:
Justyna JakubikContent Strategist:
Lisa KerrContent Planner:
Abbey KruskaSr Designer:
Belle SimEditor:
Haruna AkashiCreative Intern:
Ayana HonjoDate:
September, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till