EDSNA: Help it Out, Pepsi
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
A walk in downtown Athens, Greece was all it took to spot the models of our new campaign for Dose Aksia – EDSNA and the Region of Attica. We jumped right in, taking their pictures and helping them out of the "tight spots". From hidden, wedged pieces of trash, they became the stars that help spread our message: they don't belong there, they belong in the right bin. "Dose Aksia" is a program by EDSNA and the Region of Attica promoting waste sorting and recycling, educating all citizens of Attica and providing the municipalities with the necessary equipment.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosArt Director:
Markella Plianthou, Manos VitoratosCopywriter:
Ioanna Krioni, Dionysia LampadariouPhotographer:
Petros AmpatzoglouDate:
March, 2023
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