Elite's Cow Chocolate: Let's make life here sweeter

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Israel

Industry:

Confectionery, Snacks

News headlines in Israel tend to be somewhat negative. Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Jonathan Lang

VP Creative Director:

Idan Regev

Creative Directors:

Sharon Refael, Yaron Perel

Copywriter:

Eran (Shushu) Spanier

Social / Digital Director:

Idan Kligerman, Maayan Dar

Art Director:

Aia Kujnitzy Bechor, Dima Kogan

Group Account Head:

Ben Muskal

Account Supervisor:

Lee Bryn, Daniel Shvartz

Account Executive:

Naor Azubel

Head of Production & Content:

Dorit Gvili

Production manager:

Gali Starkman

Producer:

Ayelet Rotman

Chief Strategy Officer:

Shai Nissenboim

Strategic Planning Supervisor:

Lora Goichman

Planner:

Moran Nurok

Chief Executive Officer:

Yossi Lubaton

Traffic Director:

Ronit Doanis

Traffic:

Avia Ben Ishay

Studio manager:

Yaron Keinan

Production:

MEYUHAS productions

Director:

Oren Meyuhas

Character designer and director of Animation:

Michael (Mysh) Rozanov

Director of Animation:

Ricardo Werdesheim

Lead Animator:

Moran Somer

Animation production:

ZAZ Animation Studio

DOP:

Benny Mali, Ofer Ben Yehuda

Line producer:

Ran Pasternak

Offline:

Idan Stoler

Music:

Knob

Ukulele:

Avi Singolda

Singer:

Edan Alterman

Creative Coordinator:

Eva Hasson

Date:

October, 2016

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Disneyland Paris Stages a Total Eclipse of the Mouse

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Pavone Group Promotes Two to Creative Leadership Roles

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group