Emirates NBD: How To Grow Rich During The Pandemic

9.3

Media Type:

Film Film

Brand

brand

Agency

agency
The start of the pandemic was a dark time for the world, but one man saw a golden opportunity to expand his business and increase his earnings. His name is James Jefferson. This is his story.

Credits

Advertising Agency:

Leo Burnett Dubai, UAE

Global Chief Creative Officer:

Liz Taylor

Executive Creative Director:

Rafael Augusto

Senior Copywriter:

Farhan Siddiqui

Art Director:

Aditi Shah

Head of Arabic:

Shadi Kermasho

Senior Arabic Copywriter:

Haytham Lamah

Head of A/V Production:

Shereen Mustafa

Agency Producer:

Judy Lamaa

Planning Director:

Pooja Beri

Junior Planner:

Lama Mosallem

COO & CDO:

Samer Shoueiry

Deputy Managing Director:

Joelle Jammal

Group Communication Director:

Sonal Chaddha

Communication Manager:

Soraya Jomaa

Production House:

Dejavu

Executive Producer:

Manasvi Gosalia

Film Director:

Nalle Sjöblad

DOP:

Pasi Pauni

Producers:

Steve Gergess, Kaan Acemi, Ogan Kockan

Post Producer:

Mary bou Akl

Production Designers:

Arzu Kadak, Cem Ece

Casting Directors:

Kharmel Cochrane, Tugce Sagmanlı

Stylist:

Secilay Dogan

Sound Engineer:

Akseli Soini

Editor:

Johannes Salonen, Rizwan Maple

Color Grading:

Grade One Helsinki

Online:

Pradosh Chandran, Kevin Vincent

Client:

Emirates NBD

Executive Vice President, Head of Group Marketing & Customer Experience:

Vikram Krishna

Chief Marketing Officer:

Moadh Bukash

Vice President, Group Media & Social:

Mai Cheblak

Manager, Financial Literacy:

Wajd Al Hashmi

Date:

February, 2021

Latest News

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth