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End Youth Homelessness :Balancing

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Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The charity End Youth Homelessness and Leo Burnett have launched a campaign to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets. The campaign, called “Get Them To A Safe Place” and created by Leo Burnett, features an online film, targeted wall art and posters. It launches on World Homeless Day on Monday, 10th October. The online film shows an animated figure moving across the spray painted words on buildings, highlighting the precarious position these young people are in. The 60-second film was directed by FX Goby through Nexus. Leo Burnett also conveyed the choices many young people face by spray painting type-led illustrations on the outside of buildings across the UK, highlighting the division between home and the street. One illustration shows a young person walking a tightrope formed out of words describing their dilemma: “Living at home with addict parents or living on the street with addicts”. End Youth Homelessness supports nearly 15,000 young people every year. Research suggests that ten times as many young people in the UK asked for help from local authorities in 2015 because they were homeless or at risk of becoming homeless – and thousands were turned away.