Estadao: The Corruption Converter
Media Type:
Digital
Brand
Agency
Country:
Industry:
The digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals, medication and sports courts, among many others.
Credits
Advetising Agency:
FCB, Sao Paulo, BrazilChief Executive Officer:
Joanna MonteiroChief Executive Director:
Fábio SimõesArt Director:
Rafael Beretta, Andre VervloetCopywriter:
Romero CavalcantiReviewer:
Miriam Audi, Paula Costa, Luciana PalmieriCreative Technologist:
Victor Hugo OdoDigital Production:
UmStudio.comPhotography:
Antonio BrasilianoClient Approval:
Flavio Pestana, Marcelo Moraes, Marcela Dalla TorreDate:
May, 2017
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