Extra։ Total Overthink of the Head
Media Type:
TV
Brand
Agency
Country:
Industry:
OEFY®, the Mars-owned brand which includes Orbit, Extra, Freedent, and Yida, has launched its latest global creative campaign, "Total Overthink of The Head". The new campaign is the next phase of Mars Snacking’s "Chew Good" platform, a long-term strategy designed to recruit new audiences by reframing gum chewing as a mental reset ritual.
Credits
Advertising Agency:
BBDO ChicagoCEO:
Jennifer NeumannChief Creative Officer:
Josh GrossGlobal Chief Client Experience Officer:
Daale CarterExecutive Creative Directors:
Robin Laurens, Jonathan FussellCreative Directors:
Zé Baldin, Gabriel Barrea, Eli Terry, Mike CostelloAssociate Creative Directors:
Peter McCormick, Caitlin MadlingerDirector of Creative Services:
Erin WelshBusiness Director:
Lucie LavrardChief Strategy Officers:
Larry Gies, Landi DayDate:
March, 2026
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door