Fellowes Brands: PORTRAY
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The making of
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Showroom Experiential recently created PORTRAY, an immersive visualization experience for Fellowes, a global leader in workspace solutions. Leveraging a 27-foot-wide curved projection display and driven by a pair of 55-inch interactive screen tables, the permanent installation blends the physical and digital to help dealers, designers, and clients visualize the possibilities of an interior design project – brought to life instantly by the striking realism of the Unreal Engine’s state-of-the-art real-time ray tracing technology.
Credits
Advertising Agency:
Showroom ExperientialCCO & Co-Founder:
Kevin LeeCTO & Co-Founder:
Derek TranDirector of Creative Technology:
Kevin ThomasInteractive Developer:
Kyle JonesInteractive Designer:
Emily MontoyaLead 3D Artist:
Dan RoegerSenior Producer:
Kate SearsBusiness Growth:
Matt BattistaDate:
March, 2024Ad of the day
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