Fiat: Do Note Disturb
Media Type:
Experiential
Brand
Agency
Country:
Industry:
When we park, we all lower the volume. So what happens if you can’t? To find it out, Fiat invited Il Volo singers to face a special parking challenge, on board of a Fiat 500 Rockstar. To win the “Do Note Disturb” challenge, Gianluca, Ignazio and Piero had to park a Fiat 500 Rockstar in the shortest possible time, without being distracted by the loud music. To make it more challenging, the music was performed live by the tenors, singing in the ears of the driver as loud as they can. Who has been the most focused? And who the most distracted?
Credits
Advertising Agency:
GTC, Milan, ItalyExecutive Creative Directors:
Cristino Battista, Christopher JonesCreative Director:
Raffaele BisioSenior Art Director:
Eugenio De RisoSenior Copywriter:
Cristiano MatroneSocial Media & Digital PR Director:
Danielantonio Di PalmaSocial Media Managers:
Maria Teresa Genovese, Francesca TammarazioCommunity Manager:
Sibila VogliHead of Strategy:
Davide LochisStrategy:
Alessandro VitielloAccount Director:
Silvia CeredaAccount Supervisor:
Daniela FlorioProduction Company:
HogarthProducers:
Marta Rizzi, Laura MazziaDirector:
Alessio FavaDate:
December, 2019
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