Ford: Lifeguard
Media Type:
TV
Brand
Agency
Country:
Industry:
Throughout the campaign we can see how we use the car's trunk as if it were full of water. In a funny way, the different situations are showing us how to highlight this benefit of the car to have a very large baul.
The campaign is based on an international insight, therefore it can be understood in every country in the world. It is also based on the fact that the volume of a trunk is measured in liters.
Credits
Advetising Agency:
GTB, ArgentinaGeneral Manager:
Eduardo ParapugnaExecutive Creative Director:
Tony WaissmannCreative Directors:
Sebastian Fulgencio, Ramiro Crosio, Sebastian BlezowskiAccount Director:
Carolina GayAccount Supervisor:
Silvina CarrazzoniAccount Executive:
Ivan BuldriniProduction Director:
Cosme ArgerichProducer:
Belen SolimanoPlanning Director:
Fernando CabarcosMedia Director:
Nicolas BruzzoneDigital Director:
Damian MaceraProducer:
PrimoDirectors:
Brian Kazez, Francisco HauserExecutive Producer:
Alejandro Di MicheleProducers:
Mariano Scarpatti, Malena KremenchuzkyPhotography:
Pablo IacovoneArt Director:
Rodrigo Fernandez SiffrediColor:
Alejandro ArmaleoPost Producers:
Seba Lopez, Majo MoironEditor:
Paula BaialardoSound:
PortaPost-Production:
Bitt AnimationVFX Director:
Cristian MoralesExecutive Producer:
Mariana MottaProducer:
Marcos FerrariCompo Artist::
Nico Fernnadez, Marcos Montane, Javier Pazzano, Nicolas Tarela, Sebastian Romero, Ancel Patterson, Ivo DuckcevicArt / Matte Paintings:
Fede Beret, Roxi VazquezTracker:
Fede Pippo3D Artist:
Toru IkegakiDate:
May, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door