Forward Media: Mask Media

9.7

Media Type:

Design Design

Agency

agency

Country:

Ukraine

Industry:

Agency Self-Promo

Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium – cashier’ mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.

Credits

Advertising Agency:

Havas Creative Group Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Advertised Brand:

Forward Media

Date:

March, 2020

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