Forward Media: Mask Media
Media Type:
Design
Agency
Country:
Industry:
Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium – cashier’ mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.
Credits
Advertising Agency:
Havas Creative Group UkraineCreative Director:
Eugene IvasyukArt Director:
Pavlo Melnyk-KrysachenkoAdvertised Brand:
Forward MediaDate:
March, 2020
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