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French Federation of Cardiology: Let Them Fall
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TV
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When they play, when they run, when they cycle, climb, soccer or skate, children can get hurt. But do you know that this is not where they take the most risks?
The campaign by French agency Les Gaulois responds to research showing that 5-17 year olds are becoming less active, while spending more time seated in front of screens and thus losing up to 25% of their cardio-vascular capacity.
Credits
Advertising Agency:
Les Gaulois, Paris, FranceDirector:
Henry MasonProducer:
Karen BarelProduction Company:
Quad Productions/ Quad GroupTV producer:
Sarah BouadjeraArt director:
Jordan MolinaExecutive creative director:
Xavier BeauregardDate:
March, 2017
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