French Road Safety: The sunshine highway
Media Type:
Film
Brand
Agency
Country:
Industry:
Year after year speeding remains the leading cause of death on the road. This third film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière underscores once again our message: « Behind every road victim, there are victims of life ». The sunshine highway film portrays an accident involving a family travelling on holiday. In a hurry to reach his destination, the father drives too fast and is unable to avoid a collision that will forever change his life, and that of his children and loved ones. The objective is to make people aware that you only regret driving too fast once it’s too late. The music is by Mirwais.
Credits
Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
French Road Safety: Speed of Deconfinement
10.0
French Road Safety: Marc
9.0
Ad of the Day | French Road Safety: Lea
9.7
French Road Safety: On the Road, a Telephone Can Kill, 3
10.0
French Road Safety: On the Road, a Telephone Can Kill, 2
10.0
French Road Safety: On the Road, a Telephone Can Kill, 1
10.0
French Road Safety: The road of my life
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards