French Road Safety: The sunshine highway
Media Type:
Film
Country:
Industry:
Year after year speeding remains the leading cause of death on the road. This third film created by la chose and directed by Bruno Aveillan (Quad) for Sécurité Routière underscores once again our message: « Behind every road victim, there are victims of life ». The sunshine highway film portrays an accident involving a family travelling on holiday. In a hurry to reach his destination, the father drives too fast and is unable to avoid a collision that will forever change his life, and that of his children and loved ones. The objective is to make people aware that you only regret driving too fast once it’s too late. The music is by Mirwais.
Credits
Advertising Agency:
La Chose, FranceDate:
December, 2016More from French Road Safety
French Road Safety: Speed of Deconfinement
10.0
French Road Safety: Marc
9.0
Ad of the Day | French Road Safety: Lea
9.7
French Road Safety: On the Road, a Telephone Can Kill, 3
10.0
French Road Safety: On the Road, a Telephone Can Kill, 2
10.0
French Road Safety: On the Road, a Telephone Can Kill, 1
10.0
French Road Safety: The road of my life
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
