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Sun Valley Resort: Ski on the Sunny Side
Fussy: Smelling is Believing
Media Type:
TV
Country:
Industry:
From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like - but have you ever wondered what he smells like? And would you like to smell like him too? To launch its limited-edition Santa-inspired scent, Lost Claus, natural deodorant brand Fussy brings a saucy twist to the season of goodwill with a quirky new campaign - proving that when it comes to St Nick, smelling really is believing.
Credits
Advertising Agency:
10 Days, London, UKCreative Director:
Jolyon WhiteCreative:
Izzy Stordy, Stas KarageorgeStrategist:
George WhiteDirector:
Jolyon WhiteFirst AD:
Joe RamsdenDOP:
Josh ArmstrongCreative Producer / Set Design:
Eleanor HarveySound:
Dominic WhiteGaffer:
Raf NocerinoHMUA:
Doey DrummondEdit / Grade:
Josh ArmstrongMusic / Sound Design:
Dominic WhiteDate:
December, 2024Ad of the day
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