Gatorade: Is it in You

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As Gatorade's world-class football roster – including Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz, Christian Pulisic, and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, ‘Trust What’s Inside.’

Credits

Advertising Agency:

TBWA\Chiat\Day

Chief Creative Officer:

Pedro Pérez

Executive Creative Director:

Dez Marzette

Group Creative Director:

Martin Insua

Group Creative Director:

Mark Peters

Associate Creative Director:

Belen Russomanno

Associate Creative Director:

Guillermo Aliaga Pueyrredon

Co-Founder & Chief Creative Officer:

Patricio Elfi

Co-Founder & Chief Creative Officer:

Santiago Luna Lupo

Global Chief Design:

Bruno Regalo

Business Lead:

Monica Gelbecke

Associate Production Director:

Alessandra Horn

Senior Project Manager:

Dennise Flores

Group Design Supervisor:

Gabriel Menezes

Associate Design Director:

Emerson Vieira

Production Coordinator:

Damniella Tomio

Designers:

Victor Rosa, Gabriel Vinicius, Guilherme Besco, Rodrigo Veloso

Typography Generator Sweat Designer:

Andre Burnier

Date:

April, 2026

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group