Gatorade: Is it in You
Media Type:
Online
Brand
Agency
Country:
Industry:
For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As Gatorade's world-class football roster – including Vinícius Júnior, Julián Álvarez, Gilberto Mora, Luis Díaz, Christian Pulisic, and Tajon Buchanan – prepares to compete, the brand is launching a new global campaign, ‘Trust What’s Inside.’
Credits
Advertising Agency:
TBWA\Chiat\DayChief Creative Officer:
Pedro PérezExecutive Creative Director:
Dez MarzetteGroup Creative Director:
Martin InsuaGroup Creative Director:
Mark PetersAssociate Creative Director:
Belen RussomannoAssociate Creative Director:
Guillermo Aliaga PueyrredonCo-Founder & Chief Creative Officer:
Patricio ElfiCo-Founder & Chief Creative Officer:
Santiago Luna LupoGlobal Chief Design:
Bruno RegaloBusiness Lead:
Monica GelbeckeAssociate Production Director:
Alessandra HornSenior Project Manager:
Dennise FloresGroup Design Supervisor:
Gabriel MenezesAssociate Design Director:
Emerson VieiraProduction Coordinator:
Damniella TomioDesigners:
Victor Rosa, Gabriel Vinicius, Guilherme Besco, Rodrigo VelosoTypography Generator Sweat Designer:
Andre BurnierDate:
April, 2026
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