General Motors: Neighbor Hoods, Shaina
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Film
Brand
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Art collectors will soon have a chance to own unique works of art created by four multifaceted artists from across the United States, all of them using General Motors vehicle hoods as their canvas. The proceeds are going to two nonprofits, EVNoire, which provides EV education to diverse communities, and Accessible Festivals, creator of fully accessible opportunities at music festivals for people of all abilities. Bidding begins on Nov. 30 at 11 p.m. at Neighbor Hoods under the auspices of 32auctons, a silent auction platform. Both nonprofits align with GM's aspiration of being the most inclusive company in the world by focusing on diversity, equity and inclusion.
Credits
Advertising Agency:
Majority, Atlanta, USADate:
November, 2022
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