Generali: Save a Life Insurance
Media Type:
TV
Brand
Agency
Country:
Industry:
Creative agency VML has partnered with Generali Romania to launch (Save A) Life Insurance, a pioneering initiative designed to disrupt and revitalize the traditional life insurance category. By embedding certified first aid training directly into its product offering, Generali is shifting the role of an insurer from a reactive, financial payout to an active, empowering tool for survival.
Credits
Advertising Agency:
VMLDate:
June, 2026
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