Previous Ad
Generations Against Bullying: Stopping Power
Next Ad
Generations Against Bullying: Speak Up
Generations Against Bullying: Your Voice
Media Type:
Print
Brand
Agency
Country:
Industry:
Make your voice heard. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Credits
Advertising Agency:
Bader Rutter, Milwaukee, USACreative Director:
Mike FredrickArt Director:
Kerry Tasch KorrerCopywriter:
Mark HendersonPhotographer:
Lindsay GallupDate:
May, 2017More from Generations Against Bullying
Generations Against Bullying: Stopping Power
0.0
Generations Against Bullying: Speak Up
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer