German Federal Ministry of the Interior: Trojan Billboard
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Every day, the vital work of German rescue workers is impeded by people taking pictures of accidents. People die, because rescue workers can’t get through, need to block rubbernecking instead of doing their job.
Especially since almost no one would admit they are actually doing it. That’s why we wanted to find a way to speak to people directly, without blaming them but shaking them up.
Instead of sharing pictures of the accident, the gawkers shared pictures of our message. The stunt and our message not only made it into social media, it even reached Europe’s biggest daily newspaper ‘Bild’, which used it to generate more attention to the problem.
Credits
Advertising Agency:
fischerAppelt Berlin, GermanySenior Art Director:
Claudia KupratSenior Copywriters:
Max Penk, Dorothee GoetzDirector:
Soeren SchallerProduction Company:
It's UsDate:
February, 2018More from German Federal Ministry of the Interior
Volunteers Germany: Get involved (Strengthsupplier)
0.0
Volunteers Germany: Get involved (Heartbeatgiver)
0.0
Volunteers Germany: Get involved (Waterbugcoach)
0.0
Volunteers Germany: Get involved (Flametamer)
7.0
Volunteers Germany: Get involved
0.0
Police and Emergency Services: Keeping Germany Safe (Natural Desaster)
10.0
Police and Emergency Services: Keeping Germany Safe (Firefighter)
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event
This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards