Glee Naturals: Celebrate Moroccon Christmas
Media Type:
Print
Brand
Country:
Industry:
Consumers are overwhelmed by overused and stereotypical visuals of Christmas offers, especially when the brand originates from a country where winter is not associated with snow or traditional Christmas elements. The challenge was to break away from these conventional representations while staying true to the brand identity. For Glee Naturals, a Moroccan brand known for its slogan “Naturally inspired,” the concept focused on reinventing the classic image of a snowman as the symbol of the Christmas campaign. Snowman-related elements were placed in the Moroccan desert, creating an engaging and humorous B2B print campaign.
Credits
Advertising Agency:
One & Only, KazakhstanCreative Director:
Alexander KlepovCopywriter:
Ruslan SalyamovCreative Muse:
Asel KalbayevaArt Director:
Liliya DavletshinaArt Director:
Alexey LyubchikovGeneral Account Director:
Stanislav MitonovClient Services Director:
Artem GoryachevDesigner:
Yelena LogunkovaDate:
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