Go viral to stop the virus: #GoViralToStopTheVirus
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#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.
Credits
Advertising Agency:
SoS Ideas, Kolkata, IndiaExecutive Creative Directors:
Souvik Misra, Soubhik PayraArt Director:
Biswarup NathCopywriter:
Uttaran ChoudhuriDate:
May, 2020
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