Goodnites: Never Stop Dreaming

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Goodnites, the #1 nighttime underwear brand, is proud to announce the launch of Mission Dry, a new activation to launch its "Never Stop Dreaming" platform. The innovative and timely space-themed campaign aims to help destigmatize bedwetting by reframing children’s nighttime underwear through an emotional lens: it’s not just about staying dry, but about teaching kids how to stay strong, brave, and mission-ready.

Credits

Advertising Agency:

GUT

Founder & Creative Chairman:

Gastón Bigio

Founder & Creative Chairman:

Anselmo Ramos

Global CEO:

Andrea Díquez

Global CSO:

Fernando Ribeiro

Global CGO:

Carmen Rodríguez

Global Head of Operations & Culture:

Agustina Garavilla

Global Chief Communications Officer:

Christine Prins

Global Chief Intelligence Officer:

Christian Pierre

U.S. CEO:

Sandra Alfaro

North America CCO:

Juan Javier Pena

NY CCO:

Lucas Bongioanni

Creative Director:

Lucas Adam

Head of Brand Leadership & Operations:

Tristan Stevens

Group Brand Lead:

Dion Aralihalli

Account Director:

Katheryn Batista

Senior Account Executive:

Gabriela Flores

Director of Project Management:

Kristy Garcia

Head of Strategy:

Natalia Davila

Strategist:

Tierney Riccitelli

Director of Communications, NA:

Alie Coolidge

Head of Communications Planning:

Melissa Hochman

Director, Influencer Strategy:

Nayri Kodazian

Content Strategist:

Vicki Arguelles

Business Affairs Director:

Marinet Quinones

Business Affairs Coordinator :

Faith Hundley

Chief Growth Officer:

Patricia Corsi

Global Chief Creative & Design Officer:

Luiz Sanches

Global Creative Lead:

Gustavo Sarkis

Senior Director, Global Creative & Design:

Denis Kakazu

Senior Director, Global Marketing:

Sarah Paulsen

Director, Global Marketing and Partnerships:

Katie Nikolaus

Director, Global Content and Production:

Jen Kasmarick

President Baby Care North America:

Andrea Zahumensky

VP of Marketing, Child Care North America:

Aaron Gretebeck

Sr. Brand Manager:

Fallon Pyles

Sr. Associate Brand Manager:

Kelly Nicol

Renata Neumann:

Head of Production

Stephanie Schmalbach:

Senior Producer

Jr Producer:

Steven Sarria

Lead Editor/Motion Designer:

Nicolas Fernandez

Content Creator:

Jack Underwood

Date:

April, 2025

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