Greene King Brewery: Inner Circle
Media Type:
TV
Brand
Agency
Country:
Industry:
Engine Creative is launching a humorous VOD and social campaign for Greene King's Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called "It’s Just A Name" consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero.
Credits
Advertising Agency:
Engine, London, UKCreative Director:
Steve HawthorneArt Director:
Doug RedfernCopywriter:
Joe RobertsHead of Strategy:
Laura SammarcoStrategist:
George PoynterAccount Management:
Kelly Mahon, Richard Williams, Harriet PinningtonClient Managing Director:
Ed NorringtonAgency Producer:
Henry DaviesDirector:
Devon FergusonExecutive Producer:
Kate ElsonProducer:
Dominic WilcoxEditor:
Spencer FersztPost-production:
Nineteen-TwentyGrade:
Kal Van BeersSound Design:
Tony RapaccioliDoP:
Richard MottMarketing Director:
Will HemmingsMarketing Controller:
Alex RadcliffeSenior Brand Manager:
Annabel ClarkIce Breaker Brand Manager:
Amina AliDate:
August, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door