Guinness: Made of Black
Media Type:
Film
Brand
Agency
Country:
Industry:
Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.
Credits
Advertising Agency:
AMV BBDO, London, UKCreative Director:
Mike SchalitCopywriter:
Mike SutherlandArt Director:
Antony NelsonProduction Company:
Rogue FilmsDirector:
Sam BrownPost-production Company:
The MillAudio Post-production:
Wave StudiosDate:
August, 2014More from Guinness
Ad of the Day | Guinness: Lovely Day for a Guinness
9.0
Guiness: Brothers
9.0
Ad of the Day | Guinness: Lovely Day for a Guinness
8.3
Guinness: Looks Like Guinness (Surfboard)
9.0
Guinness: Looks Like Guinness (Rock)
9.0
Guinness: Looks Like Guinness (Deckchair)
9.0
Guinness: Light Up Your Local
8.6
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group