Hankook Tire: The Retired Life of Hank
Media Type:
TV
Brand
Agency
Country:
Industry:
Hankook, the top-tier South Korean tire brand, is breaking with category convention with the launch of its new, pan-European digital platform by Innocean Berlin, called “Live your life. Leave tires to us.”
Credits
Advertising Agency:
Innocean Berlin, GermanyEuropean Chief Creative Officer:
Gabriel Mattar Creative Director:
Maso HeckCopywriters:
Pam Boschma, Axel Fonteyne, Mario Andric, Giovanna Ribeiro PereiraArt Directors:
Paula Santos Luengo, Meri Giorgobiani, Ana Madalena, Bianca Hillenbrand Heusch, Linda Neumann, Youngeun KimDesign Team:
Alexander Aleksidze, Will Cega, Rodrigo SganzerlaProducer:
Burak Yilmaz, Fabian BarzAccount:
Jeeyoun Roh, Tasha Consiglio, Archana Mary RajuStrategy:
Odile Breffa, Molly Snowden, Kyra HerzbergProduction:
Soup FilmproduktionDirector:
Arabella BartschDoP:
Tobias KoppeStyling:
Nina BoucheriMake Up:
Kieu Anh DuongProduction Design:
Jill SchwarzerAssistant:
Lisa FolkensSet Dresser:
Jurgen TannertDresser Pottery:
Susanne SteckelEditor:
Benjamin EntrupColorist:
Tobias WiedmerAudio Production Company:
86TalesDate:
July, 2025More from HANKOOK
Hankook: The Future of Tyre Design
5.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are