Hansaplast: Emotional Wounds
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Hansaplast, a 90+ year Beiersdorf brand, recently partnered with FCB on the launch of 'Hearts,' the first-ever bandage with two unique category innovations.
The bandages do not heal physical scrapes and wounds, but instead help soothe the emotional fears and “wounds” experienced by kids aged two to six.
Credits
Advertising Agency:
FCB, Hamburg, GermanyFilm Director/DOP:
Kassim OlivierEditor/Animator:
Simon SchuurmanChild Psychologist:
Carole GrosmanIllustrators:
Julie Hoyas, Andrea Rivola, Belle Lee, Toyzmachin, Wazza PinkChief Client Officer:
Erika DarmstaedterExecutive Creative Management:
Karen CorriganChief Creative Officer:
Geoffrey HantsonCreative Director:
Philippe FassConcept Provider:
Catherine HermansCopywriter FR:
Bill BilquinGroup Account Director:
Isabelle KoelmanAccount Manager:
Anne-Lore VestraetsDTP:
Romaine DhainautGraphic Designer:
Anna Touvron, Lennert VedtsProducer:
Sophie GunsbourgDate:
May, 2017
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