Hansaplast: Emotional Wounds
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Hansaplast, a 90+ year Beiersdorf brand, recently partnered with FCB on the launch of 'Hearts,' the first-ever bandage with two unique category innovations.
The bandages do not heal physical scrapes and wounds, but instead help soothe the emotional fears and “wounds” experienced by kids aged two to six.
Credits
Advertising Agency:
FCB, Hamburg, GermanyFilm Director/DOP:
Kassim OlivierEditor/Animator:
Simon SchuurmanChild Psychologist:
Carole GrosmanIllustrators:
Julie Hoyas, Andrea Rivola, Belle Lee, Toyzmachin, Wazza PinkChief Client Officer:
Erika DarmstaedterExecutive Creative Management:
Karen CorriganChief Creative Officer:
Geoffrey HantsonCreative Director:
Philippe FassConcept Provider:
Catherine HermansCopywriter FR:
Bill BilquinGroup Account Director:
Isabelle KoelmanAccount Manager:
Anne-Lore VestraetsDTP:
Romaine DhainautGraphic Designer:
Anna Touvron, Lennert VedtsProducer:
Sophie GunsbourgDate:
May, 2017
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.0
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges