Harmless Harvest: Anti-Ad Ads

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Media Type:

Agency

Country:

Industry:

Insight: People trust brands that are transparent. Idea: Create point of purchase ads that sell Coconut Water without any false promises or B.S.

Credits

Advertising School:

Miami Ad School, San Francisco, USA

Creative Director:

Bryan Birch

Art Director / Copywriter:

Sara Muchnick

Date:

September, 2017

Sep. 03, 2026

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing