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Head & Shoulders: Golden Restauration
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
In Lima, one of the most humid cities in the world, dryness might seem like a distant problem. However, Digitas Peru found the perfect starting point to develop Golden Restoration, the new Head & Shoulders campaign that brought the brand’s message into an unconventional space: a cracked sports court transformed into a purposeful, living piece of outdoor media.
Credits
Advertising Agency:
Digitas PeruDate:
August, 2025
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