Health Service Executive: Survive
Media Type:
Film
Brand
Agency
Country:
Industry:
Campaign features a cast, including some real life ex-smokers, who have agreed to share their experiences of quitting to inspire others smokers to quit. Some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.
Credits
Advertising Agency:
Irish International, Dublin, IrelandDirector:
Steve CopeCreative Director:
Des KavanaghArt Director:
Clayton HomerCopywriter:
Dillon ElliottProducers:
Andrew Counihan, Chris CableExecutive Producer:
Nick CrabbDoP:
Clive NormanProduction Company:
2amEdit Company:
StitchEditor:
Phil CurrieDate:
April, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are