Heineken: Ode to Close

9.2

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

We’re further apart. Yet, we’re closer than ever. We can’t be near to all those who matter right now, but we can stay connected. Share a FaceTime toast. Come together in a chat group. Write a message to an old friend. Tell us how you’re staying connected while staying safely apart. Comment below! Ode to Close poem: “The handshakes, the high-five, the fist bumps, the flirt eyes, the team breaks, dap greetings, thumb wrestling, and cheek pinching, hi kisses, bye kisses, air kisses, French kisses, back-slaps, the love taps, the happy claps, the hugging, the piggy backs, the holding, the bear hugs, the strolling, the squeezing, the hand-in-hand, the eye-to-eye, holding closely, the hugging goodbye. With the million ways of being together... ...now it’s staying apart that brings us closer than ever."

Credits

Advertising Agency:

Publicis Italy

Date:

April, 2020

Latest News

Nov. 03, 2026

Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets

In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012

Nov. 03, 2026

Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute

The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal