Heineken: Open to All

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Alcoholic Drinks

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even those who don’t fancy alcohol. A beer open to all.

Credits

Advertising Agency:

Publicis Italy

Date:

May, 2017

Latest News

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth